New platform has updated interface, faster processing and has added China's Sina Weibo to the "largest location-based data set in the world."By Martin BeckGeofeedia, the location-based social media monitoring and analytics company, announced today the launch of an iOS app and the latest version of its platform.The Chicago-based company helps enterprise customers — including McDonald’s, Dell, the Associated Press, BBC and CNN — gather geographically sourced information from Twitter, Instagram, Facebook, YouTube, Picasa, Flickr, Twitter and other social channels. With today’s launch, the company has added Sina Weibo, the popular Chinese microblogging network.The new platform includes an updated interface and faster processing. The company says it can handle more than 10,000 posts a second and 1 billion daily across the “largest location-based data set in the world.” Geofeedia has also added sentiment analysis, identification of top influencers and functionality to gather data about multiple locations. The new iOS app, available now in the Apple store, gives clients the ability to track the data while they are on the go.