Cloud hosting, as companies scale, is moving from public cloud to hybrid cloud. More in this discussion.Sramana Mitra: Emil, tell us about Codero and yourself so that our audience can get to know you a bit.Emil Sayegh: I’m Emil Sayegh. I’m the CEO and President of Codero. By way of a quick introduction, Codero has been around, as a company, since 1992 in various names. It started as a small corner computer reselling shop in San Diego. Quickly, the Internet came about. They got into shared hosting, domain name registration, and web design. The company grew and evolved into dedicated hosting and managed hosting, and later cloud. In 2006, Catalyst Investors out of New York came and purchased them. They divested from the commodity aspects of the company – shared hosting and domain name registration – and sold it to a company called Hostopia. They kept the crown jewels of the company, which is dedicated, managed, and cloud hosting. They renamed the company to Codero in 2009.I have taken over as CEO of Codero in January of 2012. I have been in the industry for a long time. I was the Vice President of products at Rackspace. Later, I became the General Manager of the cloud business at Rackspace and helped Rackspace enter the public cloud market. From there, I was recruited by HP to build the HP public cloud business. I was there as the Vice President of Cloud Services. From there, I came to Codero.Sramana Mitra: Sounds like the best place to have this discussion focused on is in the area of cloud hosting. Of course, that has been one of the first major adoptions of cloud – the cloud architecture and technology. Tell us more about the trends you are seeing at this point.Emil Sayegh: I’d like to just give a quick history of the industry and tell you about the trends and shifts that are happening. What we saw about 10 years ago is the trend to outsource a lot of IT to other providers. Things that normally internal IT would be doing, like running your own servers, are being outsourced to “hosting providers.” Companies like Rackspace prospered during that era. Customers, from small to large companies, saw the advantage of outsourcing to someone that could do it better, cheaper, and faster.Then, the phenomena called Amazon Web Services (AWS) came about in 2007. Frankly, there was also a tremendous progress in technology which allowed companies to offer private servers in a virtual fashion – not necessarily based on physical gear. AWS leveraged that technology trend and started what is later called the cloud. You had basically an industry that was based on traditional dedicated hosting and then you had AWS disrupting that market. Both groups of players had their own place in serving search and workloads. AWS did great with startups, those front-end web applications, and those customers that needed variant workloads that varied tremendously between times in a day. Traditional hosting companies continue to run more traditional workloads that require higher performance and databases.