By Marco Castro
This is a clear image of how online merchants have taken center stage in the consumer industry. (Photo : Reuters)In an announcement by Merchantry today, it disclosed that its Series B of Financing had raised US$7 million with Kite Ventures heading the round. e.ventures and Greycroft Partners also participated in the round.The latest investments will be added to the US$10 million Series A financial support that the company was able to raise back in 2011 and 2012 from investors that included Marvin Traub Associates and Carmen Busquets who was the founding investor of Net-A-Porter.com and founder of GIFTLAB.com.Merchantry is the secret weapon of the majority of retailers that are either online based or traditional outlets plus most media companies. They make the products readily available to every consumer where merchant interaction is enhanced. The infused finances will be allotted for the expansion of the company's sales team and it?clientele all throughout Europe and United States."Merchantry is helping some of the world's largest retailers succeed in a rapidly changing environment. "Their trust in Merchantry underlines the efforts of the team, which has done a terrific job in transforming the market. We are proud to be on board for this exciting ride." " according to Kite Venture's Managing Director, Edward Shenderovich.