Marci Zaroff coined the term “ECOfashion” in 1995 and has spent decades driving meaningful conversations and tangible change in the fashion industry. Nearly three decades later, she is reflecting on the market’s evolution and the work that still needs to be done.
During this episode of Retail Remix, Marci shares:
Her vision for “ECOfashion” and how she believed it would influence the way all players in fashion and retail collaborate;
How evolving consumer behaviors, including their love for resale and more ethical brands, is driving urgency among the C-suite;
The making and growth of ECOfashion Corp, and how she’s won the support of Nigel Barker, Hilary Swank and other industry superstars; and
New innovations in sustainable fashion, sparked by collaborations with Universal Music Group and other adjacent organizations.