Marketing Insider: Could Your Website Chat Feature Set You Up for a Lawsuit? By Rick Watson
Foot Locker is the target of a new privacy-related lawsuit regarding its chat feature, making even the savviest retailers wince.
We’ve all been to websites where a pop-up invites us to speak with a robot or human employee about our shopping journey. The feature has become nearly ubiquitous on ecommerce sites for marketing, sales, and customer service purposes. Brands or service providers with this capability should be aware of potential legal issues and how to avoid them.
The lawsuit against Foot Locker alleges that because the company is recording chat conversations, archiving them, and sharing them with analytics partners to gather insights, the company is illegally wiretapping. The lawsuit could cost Foot Locker up to $25 million if it goes through.
For the complete article written by ecommerce consultant Rick Watson visit MediaPost.