NAB '10: Critical Media Intros Mobile TV Solution
By Staff at TVNewsCheckCritical Media has enhanced its Syndicaster service to empower broadcasters with one-click publishing to all platforms, which now includes the latest Apple and mobile devices. Journal Broadcast Group is the first Syndicaster client to use the new feature to ensure that video content will be available to their audience wherever and however they get their news.The Syndicaster platform lets users edit and create video clips remotely from over-the-air video content, Web feeds and uploaded video — from any browser — and distribute video clips online within moments of air-time or on-location recording. Integrating HTML5 into the platform allows viewers to access video from their local Journal Broadcast Group TV station on any mobile device intact."We are constantly working to ensure that we keep pace with the various ways in which people consume media," said Journal's Jim Thomas, VP marketing, programming and interactive media. "iPad and mobile device compatibility are necessary for our audience to use our products. Journal's addition of this capability makes Syndicaster's powerful distribution engine an important component in our video services.""Syndicaster changes the way online video is produced and distributed by local TV stations. Now we're augmenting the service by providing access to more distribution platforms such as the iPad," said Sean Morgan, CEO of Critical Media. "This not only helps our clients remain competitive in a fast-paced video economy, but also allows them to deliver quality content to their audiences no matter where they are. As a result, our clients experience a significant increase in the number of monthly produced assets and video consumption on their sites."Critical Media is exhibiting at the NAB Show in booth SU9506LL in the Destination Broadband area.