Tell Us Your Story,

We’ll Tell Everyone Else.

Leverage the power of public

relations to reach your target

audiences across channels.

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Approach

Bazini Hopp acts as an extension of your marketing team to help reach target audiences with key messages at multiple touch points. Together we spend the time to conduct the foundational work required to devise a customized plan for your organization, execute the strategy employing various marketing tactics, collaborate to garner results, and evaluate processes to make adjustments as needed to meet marketing goals.

Capabilities

It’s not easy to navigate a landscape that requires an online and offline marketing strategy to communicate and engage with media, customers, partners, investors and talent. Your optimal PR plan may include a combination of media relations, social media, experiential marketing and more, evolving and changing as your business does. Bazini Hopp can help you prioritize programs and succeed.

Experience

Since 2009, partners Liz Bazini and Karen Hopp have executed PR campaigns for startups as well as global brands across technology sectors in the U.S. and Canada. Challenged with being first to market and/or disrupting others, our clients have benefited from integrated PR programs that lead to increased awareness, strategic partnerships, and positively impact the bottom line.

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SEE RESULTS ➞

Testimonials

“Liz and Karen are the ultimate professionals. PR people cannot create something out of nothing. If you are starting to get some traction but don't have the ability to scale your own efforts, Liz and Karen are the best to work with! They are relentless in helping pitch your stories, simplifying your message, and help you get your name out there in a way that generates more business.”

RICK WATSON

CEO & FOUNDER, RMW COMMERCE CONSULTING

“We worked with Liz Bazini and Karen Hopp during a high growth period for VideoEgg. The team helped to position the company as a pioneer in the online advertising market, and the program they developed led to key media placements and industry recognition.”

MATTHEW SANCHEZ

PRESIDENT & CEO/CO-FOUNDER, VIDEOEGG, INC.

“When Goodmail came under attack for “taxing email,” Karen and Liz were plunged into the worse PR crisis a start-up could imagine. Obtaining coverage in The New York Times, NCBC Nightly News and untold trade pubs and blogs, they turned the tide on this firestorm and within three months up-leveled the company's profile to national stature. They know how to get front-of-mind among journalists and analysts, they know what to do when things turn bad, too.”

DAVID ATLAS

SVP MARKETING AND SALES, GOODMAIL SYSTEMS, INC.

“Bazini Hopp helped Sideways from our inception to build our brand, manage our reputation and uncover new areas of opportunity in a very fast-moving space. They bring a wealth of knowledge and contacts and are willing to be engaged in every aspect of our business. We rely on them not only for disseminating information about us but also to vet opportunities and contacts so that we are not wasting valuable time.”

ELIZA WING

PRESIDENT & COO, SIDEWAYS, INC.

"Bazini Hopp is more than just a PR firm; the duo truly becomes an extension of the marketing team, providing ideas to garner exposure leveraging a range of communications vehicles. I really appreciate their proactive approach and persistence to execute communications programs.”

JONATHAN SLAVIN

CHIEF REVENUE OFFICER, CPX INTERACTIVE

“I have worked with many PR firms in my career, and Bazini Hopp is at the top. Karen and Liz have made themselves truly a part of the Hostway team. They work both tirelessly and proactively to promote our brand through PR channels, looking for every opportunity to present us in the right light. They have an excellent grasp of the tech industry in general, and how to deal with reporters and analysts. They have been advisors and partners to us.“

Emil Sayegh

PRESIDENT & CEO, HOSTWAY

“Bazini Hopp was an important partner during the launch of PaceDJ, an app which helps runners, walkers, and cyclists find the best workout songs for their activity. Thanks to Bazini Hopp’s involvement in PR, PaceDJ was recognized by a variety of excellent publications including New York Times, Women’s & Men’s Health, Runner’s World, Washington Post and PC Magazine. Highly recommended!”

William Turner

CEO & Founder, Pacing Technologies, LLC

“They understand our basic tenets and the keys to our success. With this understanding of who we are and how we function they are able to help us synthesize our messaging, target our audience, and add value to our firm.”

Brian Rich

Managing Partner, Catalyst Investors

“Bazini Hopp is a knowledgeable, professional and forward-thinking PR agency partner. They are committed to delivering valuable results for their clients. We enjoy working with the BH team and would not hesitate to recommend them to anyone looking for a US PR agency.”

Lisa Henshaw

Director & Co-Founder, Fourth Day Public Relations

“I regularly recommend Bazini Hopp to growing technology businesses because Liz and Karen are sharp, well connected within the community of journalists, creative, dedicated and dependable. They really understand what it takes to get a technology brand off the ground.”

Dawn Verbrigghe

VP Marketing, Merchantry

“Working with Bazini Hopp has been a great experience. They are very proactive in guiding our team to maintain a steady wave of media outreach so that we always have news and industry commentary to share. Liz and Karen are extremely responsive and professional in every aspect of our partnership.”

Amy Condle

Director, Marketing, Geofeedia