By Emma Martin on June 17, 2015Haven’t heard of Geofeedia? You probably will. And very soon.An emerging leader in location-based social media monitoring, the company has just released version 4.0 of its platform.With new capabilities and features, the updated platform makes it even easier to cut through the massive amount of social data to understand social media signals in real time at a specific place.In short, Geofeedia enables the use of location-tagged data to discover, engage, and analyze content across Twitter, Instagram, Facebook, YouTube, Picasa, Flickr, Sina Weibo and other social channels.“Our upgraded platform augments the value of social media as a powerful tool to get the pulse of any location around the world,” said Phil Harris, CEO and co-founder of Geofeedia. “Whether it’s to gain situational awareness in a crisis, maintain public safety at events or generate sales leads at retail outlets, we provide users with the most actionable intelligence in real time. Further setting Geofeedia apart from other social media monitoring technology, our app is the only way to easily empower users with geo-tagged real-time social media data on the go.”