Reputation Institute is on way to Back BayBy Jon Chesto GLOBE STAFF

CHRIS MORRIS FOR THE BOSTON GLOBEKylie Wright-FordReputation Institute will soon be heading across the Charles River to Boston.

The Cambridge firm, which tracks and analyzes public perceptions of its 400-plus clients, plans to open its new headquarters, at 399 Boylston St. in the Back Bay on Nov. 14.

It’s one of the first big changes implemented by chief executive Kylie Wright-Ford (below) since she started in the job this past summer. She also recently hired a new chief financial officer, David Stack, whose career includes CFO stints at HubSpot and Localytics.Wright-Ford moved to Boston from Atlanta, to take over for interim CEO Tyler Newton. (Newton remains chairman, as well as a partner with Catalyst Investors, a major shareholder in Reputation Institute.)