What Dave Clark’s Exit Could Mean for Flexport
By Glenn Taylor

Rick Watson discusses the departure of Flexport CEO Dave Clark.

But now, with Clark’s departure, the future of these non-core businesses remain in flux, leaving Shopify looking for answers, according to Rick Watson, CEO and founder of RMW Commerce Consulting. Shopify notably just partnered with Amazon, giving its merchants access to the company’s fulfillment services and enabling them to integrate the “Buy with Prime” service online.

“The question is, if this isn’t Flexport’s direction, then does Shopify needs a new partner—and does Shopify cut back some of those clients that were built on the partnership to begin with?” Watson asked. “It’s not just Flexport that has to deal with the effects of Dave Clark leaving and Ryan Petersen’s decision. Shopify and other players in the industry are affected as well.”

Watson said the pairing of Clark and Flexport were never a fit to begin with, calling it a case of a virtual logistics business meeting a logistics infrastructure builder.

“When Dave Clark became available, my sense is [Flexport] used that as an opportunity to increase their aperture,” Watson said. “They thought, ‘How big could this business be if we took over all logistics infrastructure everywhere?’ and I just think it became more apparent that that was going to be something extremely hard to do. Where are the customers and the margin going to come from?”

Watson noted that the company’s basis in software instead of owning fixed physical assets—and its rekindled focus on a commodity like freight—still makes the company overvalued, as it struggles to generate profitability.

“Flexport, as a virtual business, never owned anything, yet was trying to compete with big players in the freight market. It never fully added up that they were going to be a huge player from a volume point of view in the space, which meant that their valuation probably got ahead of itself,” said Watson. “They’re basically a technology solution. I think they need to stick to that to the small-and-medium business (SMB) type market if they’re going to be successful.”

The company is expecting to launch a self-serve SMB supply chain solution next week, Petersen said in a follow-up tweet. The announcement of the product was anticipated to be revealed Thursday, but was pushed back upon Clark’s resignation.

“SMBs are buying fulfillment capabilities for a somewhat higher price than the big players would buy for. If you try to go to the big players directly to access those capabilities, your volume wouldn’t be high enough to be a customer. There are a lot of 3PLs that won’t take SMBs as customers for a reason. They’re not profitable, and they go out of business,” said Watson. “If a logistics provider is going to take on SMB customers, they need to charge much higher prices to make up for that fact, that means that they’re not going to be a volume player in the market, because SMBs don’t have any volume.”

Petersen also indicated in his tweet that the company would be launching a new enterprise suite in the first quarter of 2024.

Read to full article at Sourcing Journal.