Shopify is preparing to compete for a piece of big retail commerce

By IRENE GALEA

Rick Watson provides expert commentary on Shopify Plus:

… There’s a broad expectation that the company will increase the price of its Shopify Plus plan, said Rick Watson, an e-commerce expert and founder of RMW Commerce Consulting in New York – a factor which could help Shopify further boost its revenue from big retailers.

While expanding to enterprise businesses boosts the company’s total addressable market, it also adds risk: Big companies often make decisions slowly, said Mr. Watson. As a result, Shopify’s enterprise clients will have to produce more sales to justify the drop in absolute numbers of merchants coming on board, he said.

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