Shopify deal for Amazon’s Buy With Prime signals growing co-operation between e-commerce players
TEMUR DURRANI, TECHNOLOGY REPORTER

Insights from ecommerce expert Rick Watson on how the recent deal between Amazon and Shopify impact the logistic landscape:

Rick Watson, chief executive of RMW Commerce Consulting, an e-commerce firm based in New York, said he believes Amazon “needed this deal” more than Shopify did, because “without official Shopify support, there is almost not a real Buy with Prime program.”

But Mr. Watson said Silicon Valley-based Flexport Inc., which bought Shopify’s logistics operations this year – including San Francisco startup Deliverr Inc., which Shopify spent US$2.1-billion on last year – might have reason to worry. Flexport is powering Shop Promise, Shopify’s delivery service, which is currently in testing mode. That service now has a new “competitor and alternative,” Mr. Watson said.

Read the complete article at The Globe and Mail.