Shopify shares rise after deal with Amazon to integrate ‘Buy with Prime’ in Shopify stores

Rick Watson provides insight on the latest developments at Shopify:

Rick Watson, founder of RMW Commerce Consulting, saw the partnership as “great for both sides,” but added “Amazon needed this deal more than Shopify.”

“Buy With Prime has always been about leveraging what Amazon does best: logistics,” he wrote in a statement. “In other words, how do we get more volume through the fulfillment network in a way that also increases the value of Prime?”

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