Shopify is trying to lure sellers away from Amazon by promising seamless shipping and VIP access on container ships
By Emma Cosgrove

• Shopify rolled out the latest iteration of its e-commerce logistics service Thursday.

• Shopify is offering a "port to porch" logistics service for even the smallest merchants.

• The company says it will liberate small businesses. Experts say execution will be tough.

Get the details including commentary from CEO of RMW Commerce Consulting Rick Watson at Business Insider.