Shopify brands turn to rapid-delivery startup FastAF to gain customers
Nancy Luna and Madeline Stone cover:

• The rapid-delivery space has grown players selling 7-Eleven-style goods and groceries.

• But the startup FastAF has found a sweet spot for next-gen shoppers — delivering for Shopify brands.
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• Brands on the app say FastAF gives them a rapid-delivery choice unavailable to Shopify merchants.

Including commentary from Bazini Hopp client, Rick Watson:

Rick Watson, the CEO and founder of RMW Commerce Consulting, said small businesses could use apps like FastAF to test the sales effect of on-demand delivery and have a third party handle all the logistics.

"If you really increase your delivery speeds, how many more orders can you get?" Watson said.

Watson added that helping brands be discovered by shoppers was another advantage of experimenting with startup marketplaces like FastAF, which launched in November 2020.

Read the full article at Business Insider.