Shopify narrowing its ambition, sells Deliverr, cuts staff

By HALELUYA HADERO, AP Business Writer

Shopify, the e-commerce company viewed as a growing competitor to Amazon, is selling the two biggest pieces of its fulfillment network and abandoning its logistics ambitions.

AP reporter, Haleluya Hadero obtained perspective from ecommerce expert, Rick Watson:

… “This is about removing distractions,” said Rick Watson, CEO and Founder of RMW Commerce Consulting. “Long term the right decision, but short-to-medium term it is raises many more questions about Shopify’s management team.”

You can read the complete article at APnews.com.